What Is On-Page SEO?
On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic.
Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.
Below, we’ll cover different techniques for optimizing your site for on-page concerns.
But first, let’s explore the difference between on-page SEO and off-page SEO:
On-Page SEO vs. Off-Page SEO
On-page SEO covers anything you can do on a webpage (or internally) to improve your rankings.
Off-page SEO covers anything you can optimize outside of your site (or externally) in an attempt to boost your rankings. Backlinks are arguably the biggest off-page SEO factor. Other examples include social media and PR.
Both are important components of any good SEO strategy.
But you have more control over on-page SEO factors. So focusing on those is a good place to start.
On-page SEO has the power to bring countless new visitors — and customers — right to your website.
Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get to choose the target keywords and phrases you want to focus on.